Method
8 articles
Chicago Deaf Society | Caption with Intention | 2025
From 1971 to 2025, captions were always white. Nobody ever questioned it. Learning this story, I felt ashamed of my own lazy thinking.
SOL CEMENT | SIGHTWALKS | 2024
This is what happened when a cement company thought hard about what cement could actually do. Tap your cane on the ground, and the number of lines carved into the tile tells you what's there: "this is a bank," "this is a pharmacy." Two lines mean a bank, three mean a grocery store, four mean a pharmacy. Laid across the streets of Lima, Peru, it lets blind people walk the city on their own.
SKINNY | Phone It In | 2023
No ad budget? Then let amateurs make the ad. Even better, let your competitor's customers make it. The fact that this kind of shameless move can win the Cannes Lions Grand Prix just goes to show how interesting the world is.
GOOGLE | Creatability | 2019
Moving your face to make music. Drawing a picture by listening to sound. Turning your whole body into an instrument. This wasn't a tool made for people with disabilities—it was an experiment that asked, "What do we even mean by creativity?"
IKEA | THISABLES | 2019
Don't change the furniture—just add a part. That was all it took.
NOT IMPOSSIBLE LABS | PROJECT DANIEL | 2014
A 14-year-old boy who'd lost both arms said he'd rather be dead than become a burden to his family. A video producer who read that article flew to Sudan carrying a 3D printer, with no medical knowledge at all.
THE BARBARIAN GROUP | CINDER | 2013
At Cannes Lions 2013, the very first Grand Prix in the newly created Innovation Lions category went to a development tool made by an ad agency. And it's one they give away for free. It sounds like an odd thing to win an award for, but the reasoning behind it makes complete sense.
WWF | EARTH HOUR | 2007
On March 31, 2007, 2.2 million people in Sydney switched off their lights all at once — a way of showing that they were serious about climate change, at a time when skepticism still hung in the air. This single hour of action has since spread around the world, 20 years on.