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6 articles
WISŁA KRAKÓW FOOTBALL CLUB | LUCKY FAN INDEX | 2026
The idea that fans bring their team luck is just superstition. But a Polish football club decided to take that superstition seriously and actually turn it into a number.
UBER EATS | BUILD YOUR OWN SUPER BOWL COMMERCIAL | 2026
A 60-second commercial got broken apart by users into 16,500,000 seconds worth of "your own personal commercial." They basically made people build a commercial the same way they'd build a salad.
SUNCORP INSURANCE | HAVEN | 2026
What would you do if your own house turned to you and said, "Actually, I'm not great with floods"? An insurance company came up with the idea of having the house itself speak.
SPOTIFY | Spreadbeats | 2024
Try to imagine the moment someone first came up with the idea of making a 4-minute music video in Excel. Somebody definitely laughed and said "that's insane." But that insane idea went on to win a Grand Prix. That's what advertising can be.
TESCO | Food Love Stories | 2018
This is the comeback story of a British supermarket that won the Grand Prix in the Media category at Cannes Lions in 2018. A campaign that was supposed to talk about food quality ended up winning by telling stories about human connection instead.
EXPEDIA | Visit Britain | 2017
Tilt your phone north and you're in Scotland. Tilt it west and you're in Wales. A video experience where the direction you tilt decides your destination.