Method
10 articles
HEINEKEN | BAR EXPERIENCE | 2024
Turning "bar work experience" into an official LinkedIn credential badge that's actually recognized by 25 companies, including Coca-Cola and McDonald's, when they hire. Heineken built this wonderfully absurd (but completely serious) system.
ERRATA AT 88 - | Errata at 88 | 2024
In 1962, a legendary concert at Carnegie Hall introduced bossa nova to the world. One of its founders, Alaíde Costa, wasn't on that stage. Now 88 years old, she finally got to stand there.
DOVE | CODE MY CROWN | 2024
85% of Black gamers say they don't see their own hair represented in video games. Dove's response wasn't an ad—it was a 200-page technical guide.
TELENOR | NAMING THE INVISIBLE PAKISTANIS | 2020
In Pakistan, 60 million children had no birth certificate. Without one, they couldn't get medical care or go to school — children the country essentially didn't recognize as existing. What changed that was an app that took just 10 minutes to use. At the 2021 Cannes Lions, it won Grand Prix in two categories, a first for Pakistan.
THE BIG ISSUE & LINKEDIN | Raising Profiles | 2020
A homeless magazine seller signs up for LinkedIn. As a response to the pandemic, you couldn't ask for a more logical idea.
ABINBEV | Contract for Change | 2020
You'd think this was a beer commercial, but it turned out to be about a contract. And that contract was trying to change America's entire farming system. This is a story about an ad that didn't just talk about something — it became the mechanism itself.
L’OREAL | THE NON-ISSUE | 2019
Both the beauty industry and fashion magazines have long acted as if women over 50 simply didn't exist. L'Oréal Paris and British Vogue set out to fill that gap.
SAVE THE CHILDREN & SANTILLANA | Paper Glasses | 2016
You open your textbook, and there's a pair of glasses waiting for you. They're made of paper, and they can even test your eyesight. It's so simple it's almost moving.
HELP REMEDIES | Help I Want to Save a Life | 2012
Open up a bandage, and inside is a bone marrow donor registration kit. The blood from your cut finger, just as it is, might be enough to save a life.
NESTLE | KIT KAT MAIL | 2009
Putting a chocolate bar straight into a mailbox. Who would have thought that could happen? But it did — and it became the day that idea won the Grand Prix at Cannes.