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ADIDAS | SUPERNOVA ADAPTIVE | 2026
Change the sole, and more people could run / adidas "SUPERNOVA ADAPTIVE"
It's an ad, but what it's really about is just a shoe. And that shoe got people running who couldn't run before.
Method
product innovation
15 articles
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Haraku Ramen | One Noodle | 2025
A 3.5-Meter Noodle Saved Gamers From Hitting Pause / Haraku Ramen "One Noodle"
3.5 meters. That's the length of a single noodle. When I heard it described as "a noodle designed so you never have to hit pause," I couldn't help but laugh. This is a genuine love letter to gamers from an Indonesian ramen shop.
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APPLE | AirPods Pro 2 Hearing Aid Feature | 2025
The Day Earbuds Became a Medical Device / APPLE "AirPods Pro 2 Hearing Aid Feature"
Earbuds became an FDA-cleared hearing aid. What's interesting is that it's the product itself winning the award, not an ad.
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BANCO DEL PACÍFICO | GAMER LOAN | 2024
The Day Your Game Account Becomes Collateral / BANCO DEL PACÍFICO "GAMER LOAN"
Skins and items as collateral. Eight out of ten young people in Ecuador don't own a car or a house, so they can't get a loan. But they do have a game account they've poured hundreds of hours into. A bank showed up and said that account has real value.
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FILSA COLOMBIA | FILTER CAPS | 2024
A bottle cap that turns well water into drinking water / FILSA COLOMBIA "FILTER CAPS"
Just snap a cap weighing only 24g, made from cornstarch, onto a bottle, and cloudy water from a pond or well turns into drinking water. This isn't just advertising — the water actually changes.
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IKEA | THISABLES | 2019
Free proved it was a necessity / IKEA "THISABLES"
Don't change the furniture—just add a part. That was all it took.
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BLINK TO SPEAK - | Blink To Speak | 2018
When the eyes became a language / Asha Ek Hope Foundation "Blink To Speak"
A language made for people who can only move their eyes. Even when ALS or a spinal injury takes away control of the rest of the body, the eyes keep moving until the very end. This gave those eyes words to speak with.
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ITC SAVLON | Healthy Hands Chalk Sticks | 2017
The Moment Chalk Turns Into Soap / ITC Savlon "Healthy Hands Chalk Sticks"
Kids wrote on the blackboard with chalk, and that same chalk let them wash their hands. Here's the story of how soap reached children in rural India.
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SAVE THE CHILDREN & SANTILLANA | Paper Glasses | 2016
A 2mm hole tucked inside a textbook can change a child's future / Save the Children & Santillana "Paper Glasses"
You open your textbook, and there's a pair of glasses waiting for you. They're made of paper, and they can even test your eyesight. It's so simple it's almost moving.
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HAMMERHEAD NAVIGATION | HAMMERHEAD ONE | 2015
Bikes can turn the way planes land / HAMMERHEAD "HAMMERHEAD ONE"
A "T" shape sitting on your handlebars. This device, named after a shark, handles bike navigation using nothing but light. No phone, no map, no headphones needed. LEDs blinking at the edge of your vision tell you "turn right soon" or "keep going straight." It's so simple that it actually feels brand new.
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WHAT3WORDS | 3 WORDS TO ADDRESS THE WORLD | 2015
4 billion people were made visible by 3 words / what3words "3 WORDS TO ADDRESS THE WORLD"
It's not an ad. But it won the Grand Prix at Cannes. In 2015, Nick Law, president of the Innovation jury, called it "the best body of work I've ever seen." That product was what3words.
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ETERNA CADENCIA | THE BOOK THAT CAN'T WAIT | 2012
If you don't read it, it disappears / ETERNA CADENCIA "THE BOOK THAT CAN'T WAIT"
There's a book that starts erasing itself the moment you open it. Printed with a special ink that fades after a few months of exposure to light and air, this is a book you simply have to read.
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HELP REMEDIES | Help I Want to Save a Life | 2012
When You Cut Your Finger, You Could Save Someone's Life / Help Remedies "Help I Want to Save a Life"
Open up a bandage, and inside is a bone marrow donor registration kit. The blood from your cut finger, just as it is, might be enough to save a life.
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BURGER KING | XBOX KING GAMES | 2007
The Day an Ad Agency Made a "Product" Instead of an Ad / BURGER KING "XBOX KING GAMES"
Burger King's agency made three Xbox games. They sold them for $3.99 as an add-on to value meals. They sold 3.2 million copies. The company's quarterly profit went up 40%. This is the story of an ad agency that made a product instead of an ad, and made the company money.
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AXE | AXE 3 | 2007
The Impossible Magic Trick Where 1+1=3 / AXE "AXE 3"
In 2007, an ad out of Buenos Aires won the Grand Prix at Cannes. In the deodorant market, it pulled off something that shouldn't have been possible: 1+1=3.