Koukoku-kun

Method

real-time marketing

9 articles

Why Is This Simpler Than a Politician's Promise, Yet Nobody Mentions It? / ASDRA "ABSURD PROMISES"
▶

ASDRA | ABSURD PROMISES | 2024

Why Is This Simpler Than a Politician's Promise, Yet Nobody Mentions It? / ASDRA "ABSURD PROMISES"

During Argentina's 2023 presidential election, candidates were making grand, nearly impossible promises, but not one of them said a word about people with disabilities. People with Down syndrome, in particular, were bound by an absurd law: even though their genetic condition never changes, they had to renew their disability certificate every single year or lose their rights. To expose this contradiction, VML and ASDRA started tweeting a certain index in real time during a live presidential debate.

A commemorative can in 48 hours, sold out in 24, beating the official beer with $0 sponsorship / Coors Light "Coors Lights Out"
▶

Coors Light | Coors Lights Out | 2023

A commemorative can in 48 hours, sold out in 24, beating the official beer with $0 sponsorship / Coors Light "Coors Lights Out"

In August 2023, a foul ball from Shohei Ohtani smashed an LED module on a Coors Light sign at Citi Field. A black dot of missing pixels appeared right above the can. Normally this would end with a quiet "sorry, we'll fix it," but Rethink turned it into a commemorative can recreating that black square — released just 48 hours later. It's reaction marketing at its finest.