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6 articles
WhatsApp | Baatan Hi Baatan Mein (Love in a Few Words) | 2025
How do you reach people who can't read with technology? WhatsApp's answer was to load a 9-minute film onto a truck and tour it village by village.
HARIBO | キッズボイス 相撲 | 2021
A hulking sumo wrestler in a yukata says things like "Squishy-squishy~" and "It's so juicy." But the voice is a child's. For three seconds you're confused, and the next second you're already grinning.
NIKE | Nothing Beats a Londoner | 2018
Skepta shows up on screen, gets roasted by a kid, and walks off. The real stars aren't famous athletes — they're 258 unknown young people grinding it out on London's streets.
GOOGLE | Voice Search | 2012
In 2012, more than 150 oddly spelled billboards popped up on the streets of London. Outside subway stations, mysterious strings of letters that looked like station names. Outside a stadium, something like "ley-tist-skohrz." Read them out loud, and suddenly they make sense. This was an ad for Google's voice search.
NIKE | CITY CUP | 2011
Mexico, 2011. NIKE turned an entire city into its playing field with a campaign called "CITY CUP."
THE TIMES OF INDIA | A Day in the Life of Chennai | 2009
A life-size cardboard cutout is born in the morning and dead by night. In just 90 seconds, you see the true face of the city of Chennai — no wonder it won India's first Film Gold Lion at Cannes.