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sound design

2 articles

The Sound of "DEW" Became the Sound of Gaming Itself / Mountain Dew "Play the Dew"
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Mountain Dew | Play the Dew | 2025

The Sound of "DEW" Became the Sound of Gaming Itself / Mountain Dew "Play the Dew"

Just by saying "DEW," you can make gunfire, engine roars, explosions — pretty much any sound a game needs. A brand name that doubles as a sound effect? It almost feels too good to be true.

Turning something scary into something kids love / SIEMENS HEALTHINEERS "Magnetic Stories"
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SIEMENS HEALTHINEERS | Magnetic Stories(The Flying Train) | 2024

Turning something scary into something kids love / SIEMENS HEALTHINEERS "Magnetic Stories"

The roar of an MRI machine—louder than a military jet—was transformed so kids would hear robots, flying trains, and spaceships instead. That's just not fair (in the best way).

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