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7 articles
CLUB DEPORTIVO MUNICIPAL | THE THOUSAND SPONSORS OF MUNI | 2026
Put 1,000 companies' logos on a jersey. It sounds like a joke, but it actually saved a club.
Chicago Deaf Society | Caption with Intention | 2025
From 1971 to 2025, captions were always white. Nobody ever questioned it. Learning this story, I felt ashamed of my own lazy thinking.
ABINBEV | Contract for Change | 2020
You'd think this was a beer commercial, but it turned out to be about a contract. And that contract was trying to change America's entire farming system. This is a story about an ad that didn't just talk about something — it became the mechanism itself.
DOCONOMY | DO BLACK | 2019
A credit card stops working. Not because you spent too much. Because you emitted too much CO2. A card like that actually exists.
IM SWEDISH | THE HUMANIUM METAL INITIATIVE | 2017
Melt down guns, turn them into metal. That simple idea won the Grand Prix in the Innovation category at Cannes Lions in 2017. The metal, made from seized illegal firearms, is called Humanium Metal.
WHAT3WORDS | 3 WORDS TO ADDRESS THE WORLD | 2015
It's not an ad. But it won the Grand Prix at Cannes. In 2015, Nick Law, president of the Innovation jury, called it "the best body of work I've ever seen." That product was what3words.
BERGEN INTERNATIONAL FESTIVAL BRAND CAMPAIGN | Brand Campaign | 2014
A festival logo built out of "music". And it went on to win the Grand Prix at Cannes. This is the story of Norway's Bergen International Festival, from 2014.