Method
7 articles
MEMORIAL SLOAN KETTERING CANCER CENTER | Working with Cancer | 2023
We're living in an age where one in two people will be diagnosed with cancer in their lifetime. But what's truly frightening might not be the disease itself—it's being found out at work. The fear of losing your job gets tangled up with the fear of losing your life.
GRUPO ESTRATÉGICO GE PAE | MORNING AFTER ISLAND | 2022
In Honduras, taking the morning-after pill can get you up to six years in prison. So they floated a small wooden platform beyond the border — or more precisely, out on the water, where no country's laws can reach.
POLITICAL SHAKTI + THE TIMES OF INDIA | The Nominate Me Selfie | 2022
There's a campaign that turned selfies into "nomination resumes" sent straight to political parties. Women wrote their achievements and experience right onto their own photos, then sent them all at once, with no way to look away, to the phones of male-dominated party leadership.
THE AMMADA TRUST | #GIVEHER5 | 2017
One by one, girls vanish from the classroom. This is the story of girls in India who miss school every time they get their period. One in five of them ends up dropping out of school for good.
FUNERAL INSURANCE COMPANY DELA | Why Wait Until It's Too Late | 2013
A funeral insurance company stopped talking about funerals and started saying "say it today" instead. And that's what won the Media Grand Prix at Cannes. An ad that reaches this far without ever mentioning the product.
AMNESTY INTERNATIONAL | NO MEANS NO | 2013
In 2013, Amnesty International in Norway made an ad to help change a law. In an interactive video, a woman's voice is muted, and then a signature restores it. Few campaigns have put this much direct faith in advertising's power to change society.
BANCO POPULAR DE PUERTO RICO BANK | THE MOST POPULAR SONG | 2012
Puerto Rico's biggest hit song was a tune called "I Don't Do Anything" — a song that nationally celebrated not working. This campaign got the very people singing it to rewrite it. That bold move brought Puerto Rico its first-ever Cannes Grand Prix.