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ADIDAS | SUPERNOVA ADAPTIVE | 2026
Change the sole, and more people could run / adidas "SUPERNOVA ADAPTIVE"
It's an ad, but what it's really about is just a shoe. And that shoe got people running who couldn't run before.
Method
co-creation
6 articles
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PlayStation | Project: MEMORY CARD | 2025
26,000 Memories Became a Song, With YOASOBI / PlayStation "Project: MEMORY CARD"
For PlayStation's 30th anniversary, the star wasn't the brand—it was players' memories. 26,000 submissions became a single song, thanks to YOASOBI.
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SOL CEMENT | SIGHTWALKS | 2024
Cement that lets you read the street / SOL CEMENT "SIGHTWALKS"
This is what happened when a cement company thought hard about what cement could actually do. Tap your cane on the ground, and the number of lines carved into the tile tells you what's there: "this is a bank," "this is a pharmacy." Two lines mean a bank, three mean a grocery store, four mean a pharmacy. Laid across the streets of Lima, Peru, it lets blind people walk the city on their own.
Coca-Cola | 2024
Coca-Cola Celebrates the Hand-Painted Logos Shopkeepers Never Got Right / Coca-Cola "Thanks for Coke-Creating"
In bodegas and small shops around the world, owners have been painting their own versions of the Coca-Cola logo. Instead of telling them to fix it, the brand officially celebrated it.
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WARNER MUSIC GROUP | SAYLISTS | 2020
Repainting "boring repetition" with pop music / Warner Music "Saylists"
One in twelve children has a speech sound disorder (SSD). The key to therapy is repetition — but for kids, that's just plain boring. So what about music? Or rather, isn't music itself the ultimate form of repetition? Starting from that simple question, Warner Music and ad agency Rothco used an algorithm to analyze a 70-million-song Apple Music catalog and created "Saylists," playlists with genuine therapeutic value.
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IKEA | THISABLES | 2019
Free proved it was a necessity / IKEA "THISABLES"
Don't change the furniture—just add a part. That was all it took.