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JEEP | Snow Covered | 1994

You can't see the car, but you know it's a Jeep / JEEP "Snow Covered"

It's 1994, and for 30 seconds something moves through a landscape buried in snow. The vehicle itself never once appears on screen. And yet everyone watching thought, "Ah, that's a Jeep." This is the ad that became the first car commercial ever to win the Grand Prix at Cannes, and even 30 years later, it hasn't lost an ounce of its power.