Method
10 articles
Virgin Media O2 | Daisy vs Scammers | 2025
Meet Daisy, a 78-year-old AI grandma built for one job only: keeping scammers on the line as long as possible. She loves knitting, talking about her cat, and never, ever hanging up.
CERAVE | Michael CeraVe | 2024
Roping in an actor whose name just happens to sound similar, growing fake news across the whole country for three weeks, then revealing the truth at the Super Bowl. This is completely unhinged (the highest compliment). The client, Michael Cera, and the 450 influencers who jumped on board - everyone involved is out of their minds.
GRUPO ESTRATÉGICO GE PAE | MORNING AFTER ISLAND | 2022
In Honduras, taking the morning-after pill can get you up to six years in prison. So they floated a small wooden platform beyond the border — or more precisely, out on the water, where no country's laws can reach.
NEW ZEALAND AIDS FOUNDATION | Sperm Positive | 2020
A sperm bank for HIV-positive men. What comes to mind when you hear that? On 11/27/2019, just before World AIDS Day, it actually existed in New Zealand.
KRAFT | LEGAL-ADE | 2019
A kid opens a lemonade stand, and the police shut it down. In America, this isn't an urban legend. It actually happens.
Always | #LikeAGirl | 2014
When you ask a grown-up to "run like a girl," they flail their arms and legs around and laugh. But ask a girl who hasn't hit puberty yet, and she runs with everything she's got. That gap took my breath away.
SPCA | DRIVING DOGS | 2013
Dogs driving a car. Sounds like a joke, but they actually pulled it off. To prove that shelter dogs are smart, they went this far.
WALKERS CRISPS | SANDWICH | 2011
There really is a town in England called Sandwich. This is the story of how celebrities showed up there one after another and took over the town for three days.
YUBARI RESORT | NO MONEY BUT LOVE | 2009
How do you advertise a city that collapsed under 35 billion yen in debt? Normally, you can't. So this city didn't hide the impossible—it just said it out loud. NO MONEY BUT LOVE. No money, but love.
HAAGEN DAZS | HD loves HB (Honey, Let's Lick the Problem) | 2009
In 2009, honeybees were mysteriously vanishing across America. The reason Haagen-Dazs got involved was simple: without bees, it couldn't make four out of ten of its flavors.