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VIRGIN | Warren | 2004

How the World's Least Datable Guy Changed the Mobile Market / Virgin Mobile Australia "Warren"

In 2004, young Australians fell hard for an "incredibly unappealing, single and desperate" dork. His name was Warren. Speaking straight to camera in dating-video style, he was all confidence and zero charm—and yet somehow, totally unlovable as he was, Warren wormed his way into youth culture and became a legendary character who pushed Virgin Mobile to its highest-ever market ranking.