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NATURA | The Amazon Greenventory | 2025
Earning from the forest without cutting it down / Natura "The Amazon Greenventory"
The assumption that the only way to profit from the Amazon is to cut down its trees? Drones and AI just proved that wrong.
Method
technology utilization
13 articles
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DSP Mutual Fund | Garuda Rakshak | 2025
Old technology found a lost child in 5 minutes among 663 million people / DSP Mutual Fund "Garuda Rakshak"
In 2025, 663 million people gathered for India's Kumbh Mela. In past events, more than 250,000 children had reportedly gone missing, some never reunited with their families. In this crowd where even phones barely worked, DSP Mutual Fund and Dentsu Creative India sent up drones shaped like Garuda.
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MICHELOB ULTRA | DREAMCASTER | 2023
Making the Invisible Felt / MICHELOB ULTRA "DREAMCASTER"
Cameron Black was born blind, but he had one dream: to call an NBA game. Michelob Ultra spent a year making that dream actually come true.
INTEL | CERTIFIED HUMAN | 2023
You Can Spot a Lie by Watching Blood Flow / INTEL "CERTIFIED HUMAN"
A technology that can expose a deepfake in an instant, just by looking at the blood flow in someone's face. Intel turned this into a real ad campaign.
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BACK MARKET | HACK MARKET | 2022
Using the enemy's weapon inside the enemy's temple / Back Market "HACK MARKET"
Inside an Apple Store, using AirDrop, sending a message to someone about to buy an Apple product: "You can get that cheaper at our place." It's a little crazy (in the best way).
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MARS | HOPE REEF | 2022
The Word "HOPE" Visible From Space / MARS "HOPE REEF"
A cat food company planted letters on the ocean floor. H-O-P-E. Visible from space, on Google Earth. And made of living coral.
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GOOGLE | Timelapse in Google Earth | 2020
The Day Anyone Could Fast-Forward Through 37 Years of Earth's History / GOOGLE "Timelapse in Google Earth"
Gathering 24 million satellite photos, this project let anyone, for free, fast-forward through how the Earth has changed from 1984 to 2020. Just type in a place name in the search bar, and you can watch your own hometown transform over 37 years.
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TELENOR | NAMING THE INVISIBLE PAKISTANIS | 2020
The 10-Minute App That Made 60 Million People "Visible" / TELENOR "NAMING THE INVISIBLE PAKISTANIS"
In Pakistan, 60 million children had no birth certificate. Without one, they couldn't get medical care or go to school — children the country essentially didn't recognize as existing. What changed that was an app that took just 10 minutes to use. At the 2021 Cannes Lions, it won Grand Prix in two categories, a first for Pakistan.
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PURINA | STREET-VET | 2019
A Dog's Pee Becomes a Street-Corner Health Checkup / PURINA "STREET-VET"
Make a sign that dogs can't resist peeing on, then use that pee to check their health. Sounds absurd written out, but it actually makes perfect sense.
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BAOBEIHUIJIA | Search for Free WiFi, Search for Missing Children | 2015
Searching for Free WiFi, Searching for Missing Kids / BAOBEIHUIJIA "Search for Free WiFi, Search for Missing Children"
What if the WiFi network you were about to connect to was named "Help, Find Me"? In China, more than 200,000 children go missing every year, and this was the answer TBWA/Shanghai came up with.
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au | SYNC YELL | 2015
The Moment They Stepped Off the Train, Their Phone Buzzed and the Tears Came / au "SYNC YELL - A Surprise Cheer From Home the Moment You Arrive in Tokyo"
There was no time to wonder how much of this was set up and how much was real, because the tears were already coming early on.
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COCA COLA | HAPPY ID | 2014
Turning the Government into an Ad Channel: An Invention / COCA COLA "HAPPY ID"
Turning the photo on your ID card into an ad campaign. And then actually building it into a national system. This campaign, which won the Grand Prix in the Media category at the 2014 Cannes Lions, expanded what we even mean by "media."
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MERCEDES BENZ | THE INVISIBLE DRIVE | 2012
The madness of literally building "invisible" into a car / MERCEDES-BENZ "THE INVISIBLE DRIVE"
This piece won the Grand Prix in the Outdoor category at Cannes Lions in 2012, and the first time I saw it, I just went "wait, what?" A car that's transparent — what does that even mean? But it really is see-through. Literally.