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サントリー | 恋は、遠い日の花火ではない | 1994
A Line So Strong It Outshone the Whole "OLD is NEW" Campaign / Suntory Old "Love Is Not Fireworks From a Distant Day"
This line was born in 1994, in the weary air that settled over Japan after the bubble economy burst. It appeared in a commercial starring Kyozo Nagatsuka and Yuko Tanaka—but in the end, it was this copy alone that stuck with people, far more than the renewal message "OLD is NEW" it was meant to carry. I happened to witness that very phenomenon.
