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4 articles
Apple TV+ | Severance Grand Central Activation | 2025
In January 2025, a glass box appeared at Grand Central Terminal. Inside were the cast of Severance. Right in the middle of rush-hour commuting, the show's office had suddenly materialized in real life.
APPLE | Detectives | 2022
In the background of the shot, a blurry detective cries out, "Why am I the only one out of focus?" His partner replies, "Because the camera focuses on the lead." That exchange alone is enough to win you over.
Nike | Unlimited You | 2016
It starts out like your typical brand film: a warm narrator's voice, a child growing into an athlete. But the moment a gymnast rips through the "The End" logo, this ad becomes something else entirely.
江崎グリコ | オトナグリコ アーモンドピーク | 2015
This ad turns a pitch competition between ad agencies into the ad itself. Nanako Matsushima and Satoshi Tsumabuki play creative directors from rival agencies, fighting over Glico's business, in this behind-the-scenes story. You get a peek into the industry (surely exaggerated quite a bit), and that alone makes it fun to watch.