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Koukoku-kun— one great ad from around the world, every day

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TRANSPORT ACCIDENT COMMISSION | 10 KPH LESS | 1998

Just 10 km/h Can Be the Difference Between Life and Death / TRANSPORT ACCIDENT COMMISSION "10 KPH LESS"

A speed-reduction ad released in 1997 by Australia's TAC. It shows, without flinching, a car hitting a person at 70 km/h.

Some Screams Don't Fade, Even After 30 Years / TRANSPORT ACCIDENT COMMISSION "BEACH ROAD"

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TRANSPORT ACCIDENT COMMISSION | BEACH ROAD | 1991

Some Screams Don't Fade, Even After 30 Years / TRANSPORT ACCIDENT COMMISSION "BEACH ROAD"

A road safety ad from Australia, made in 1991. I watched it for the first time in 2024, and it sent a chill down my spine. The footage is over 30 years old, but that scream hasn't aged a day. Human screams, it turns out, don't come with an expiration date.