▶

NIKE | San Silvestre Vallecana 2003 | 2004

Don't Run from the Bear, Run in Front of It / NIKE "San Silvestre Vallecana 2003"

It starts with a news story that sounds made up: lightning strikes the statue of a bear on Madrid's coat of arms, and it comes to life and runs off. That's how this campaign begins—and it ended up winning Spain's first Cannes Lions Grand Prix in Digital.