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fear appeal

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Fear Saved No One / NACAIDS "THE GRIM REAPER"
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NACAIDS | THE GRIM REAPER | 1988

Fear Saved No One / NACAIDS "THE GRIM REAPER"

In 1987, a bowling alley appeared on Australian television. The pins the Grim Reaper's ball knocked down were a mother holding a baby, and children at play. It was pulled off air after just three weeks — one of the most controversial ads in the history of public health.

What She Lost That Night / Partnership for a Drug-Free America "GIRL & DEALER"
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PARTNERSHIP FOR A DRUG FREE AMERICA | GIRL & DEALER | 1988

What She Lost That Night / Partnership for a Drug-Free America "GIRL & DEALER"

America, 1988. A 60-second spot of a girl pleading with a drug dealer on a dark street aired right in people's living rooms.

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