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NACAIDS | THE GRIM REAPER | 1988
Fear Saved No One / NACAIDS "THE GRIM REAPER"
In 1987, a bowling alley appeared on Australian television. The pins the Grim Reaper's ball knocked down were a mother holding a baby, and children at play. It was pulled off air after just three weeks — one of the most controversial ads in the history of public health.