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REEBOK | Escape The Sofa | 2002
The Sofa Is Chasing You / Reebok "Escape The Sofa"
A man stands up to go exercise, and his sofa attacks him. That's the whole story — and it won gold at Cannes.
Method
special effects
3 articles
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GENERAL MOTORS | MAGIC RIDE | 1961
Selling an Invisible Car / GENERAL MOTORS "MAGIC RIDE"
1961. An ad where you can't actually see the car — and it won a Clio.
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MAGGI | OPÉRA BŒUF | 1957
Cattle dance, opera sings. This is a 1957 ad / MAGGI "OPÉRA BŒUF"
1957. This is a MAGGI pot-au-feu ad where cattle sing and dance in the style of an opéra bouffe (comic opera). The moment I saw the title, I tilted my head and thought, "Beef opera?"—but once I watched the video, it all made sense. For an ad of its time, this is wildly bold.