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You can see the punchline coming, but it's still fun to watch / Brother "Next time label it"
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Brother | Next time label it | 2017

You can see the punchline coming, but it's still fun to watch / Brother "Next time label it"

This is the over-the-top "what if you didn't have it" style of ad: show what happens without labels. You can tell where the chaos is headed the moment it starts, but it's still a lot of fun to watch.

A parking warden kicks a man. / APPEALNOW.COM "KICKING"
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APPEALNOW.COM | KICKING | 2005

A parking warden kicks a man. / APPEALNOW.COM "KICKING"

Released in the UK in 2005, this shocking video shows a parking warden suddenly tackling a passerby, pinning him to the ground, and finally kicking him. It became a talked-about viral ad that was both darkly funny and full of anger at unfair parking tickets.

Stretchered Out in His Underwear, Live on Local News / DR PEPPER "EMERGENCY"
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DR PEPPER DRINK | What's the worst that could happen? | 2001

Stretchered Out in His Underwear, Live on Local News / DR PEPPER "EMERGENCY"

In 2001, Mother London launched a campaign called "What's the worst that could happen?" aimed at teens in the UK market. This is one of the ads from that campaign — a comedy commercial where the moment you pick up a DR PEPPER, the actual "worst" really does happen to you.

What Will Uno-tan Do? / Suntory BOSS "Seven: Against the World"
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サントリー | BOSS セブン 世界を敵に篇 | 1999

What Will Uno-tan Do? / Suntory BOSS "Seven: Against the World"

This ad is from 1999. Watching it again, you can't help wondering what Uno Kanda is up to these days — but more than that, this commercial takes nitpicking to an almost legendary scale and turns it into pure entertainment.

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