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ジョージア | 明日があるさ | 2000

The 'Tomorrow' That Lit a Fire in Every Salaryman's Heart / GEORGIA "There's Always Tomorrow"

On 8/26, 2000, Coca-Cola Japan's canned coffee brand GEORGIA used Kyu Sakamoto's song "There's Always Tomorrow" in a commercial, and it became an unprecedented revival hit. Both the commercial and the campaign turned into a huge talking point. When it was later made into a TV drama, the first episode pulled a 29.0% rating — the seventh-highest debut rating ever for a commercial broadcaster's drama series, and the highest ever on Nippon TV. That's how big this was.