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4 articles
HEINZ | LOOK FAMILIAR? | 2026
Fry boxes around the world turn out to be shaped exactly like the Heinz logo. Nobody ever pointed this out, but once you see it, you can't unsee it.
大塚製薬 | THE DAY #C105 | 2025
Just hearing the phrase "load-in day" at Comiket makes my heart beat a little faster. This ad captures that day through the lens of health management.
DU | TOO DEPRESSING (Cinema Tuesdays) | 2014
Watching a movie alone, in a theater, and it's a hopeless tragedy on top of that. Is there a crueler punishment? The first time I saw this ad from du, I laughed so hard I cried. I couldn't believe something this dark actually got approved.
MAXELL | THE ISRAELITES | 1990
In 1990, the cassette tape was already on its way out. Losing to CDs on both sound quality and futuristic appeal, it had slipped to fifth place in the UK blank tape market. That's when Hitachi Maxell dropped this 30-second ad.