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More Meaningful Than Any Self-Help Book / Apple "Think Different"
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Apple | Think Different | 1997

More Meaningful Than Any Self-Help Book / Apple "Think Different"

In 1997, Jobs returned to an Apple that was on the brink of bankruptcy, and what he put out into the world wasn't a new product or a discount—it was just two words. "Here's to the crazy ones"—this 60-second tribute to crazy people became more than an ad; it became a declaration.

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