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Vaseline | Vaseline Verified | 2025
A project that took all 3.5 million ways people use Vaseline on social media and tested every single one in a lab. The first time Vaseline has done anything like this in 155 years, and it won a Titanium Lion at Cannes.
BUDWEISER | ONE SECOND ADS | 2025
The very first note is all it takes to know the song. That feeling every music fan has was turned straight into an ad. Budweiser's "ONE SECOND ADS," an ad from Brazil, won the Grand Prix in the Audio & Radio category at Cannes Lions 2025.
MICROSOFT | The Franchise Model | 2019
There was a site where you could customize your own Xbox controller. People loved designing them, but kept leaving without buying. McCann London found a trick there that boosted sales by 350%.