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9 articles
PEDIGREE | CARAMELO | 2026
There's an ad that went as far as genetic research to create a "breed" for mixed-breed dogs with no official pedigree certificate. Its name: Caramelo. That brown mixed-breed dog you see on streets all over Brazil.
Apple TV+ | Severance Grand Central Activation | 2025
In January 2025, a glass box appeared at Grand Central Terminal. Inside were the cast of Severance. Right in the middle of rush-hour commuting, the show's office had suddenly materialized in real life.
TELENOR | NAMING THE INVISIBLE PAKISTANIS | 2020
In Pakistan, 60 million children had no birth certificate. Without one, they couldn't get medical care or go to school — children the country essentially didn't recognize as existing. What changed that was an app that took just 10 minutes to use. At the 2021 Cannes Lions, it won Grand Prix in two categories, a first for Pakistan.
DIESEL | FRANCESCA | 2020
This film, released for Pride Month 2020, has you watching what looks like a transgender story—until the very end, when it pulls the rug out from under you. She takes off her DIESEL denim and puts on a nun's habit.
JAMIE XX | GOSH | 2017
This isn't CGI. It's all real. Four hundred boys with hair dyed blonde, running through a fake Paris toward a fake Eiffel Tower. The first time I saw it, all I could say was "whoa."
BEYONCE | FORMATION | 2016
On 2/6/2016, the night before the Super Bowl, a five-minute video dropped on the world without warning, opening with Beyoncé sitting on top of a New Orleans police car sinking in floodwater. With no corporate brand attached to it at all, this piece became the first-ever Cannes Grand Prix winner in the music category.
NIKE | JASARI (NIKEiD) - If you were a boy | 2015
Made in Japan, but you'd never guess it. A spot that's NIKE through and through.
COCA COLA | HAPPY ID | 2014
Turning the photo on your ID card into an ad campaign. And then actually building it into a national system. This campaign, which won the Grand Prix in the Media category at the 2014 Cannes Lions, expanded what we even mean by "media."
NIKE | San Silvestre Vallecana 2003 | 2004
It starts with a news story that sounds made up: lightning strikes the statue of a bear on Madrid's coat of arms, and it comes to life and runs off. That's how this campaign begins—and it ended up winning Spain's first Cannes Lions Grand Prix in Digital.