Subject
6 articles
Chicago Deaf Society | Caption with Intention | 2025
From 1971 to 2025, captions were always white. Nobody ever questioned it. Learning this story, I felt ashamed of my own lazy thinking.
SOL CEMENT | SIGHTWALKS | 2024
This is what happened when a cement company thought hard about what cement could actually do. Tap your cane on the ground, and the number of lines carved into the tile tells you what's there: "this is a bank," "this is a pharmacy." Two lines mean a bank, three mean a grocery store, four mean a pharmacy. Laid across the streets of Lima, Peru, it lets blind people walk the city on their own.
MICHELOB ULTRA | DREAMCASTER | 2023
Cameron Black was born blind, but he had one dream: to call an NBA game. Michelob Ultra spent a year making that dream actually come true.
DECATHLON | THE BREAKAWAY | 2022
Six inmates at a maximum-security prison in Belgium go cycling in a virtual space with people from the outside world. That single sentence was enough to move me.
GOOGLE | Creatability | 2019
Moving your face to make music. Drawing a picture by listening to sound. Turning your whole body into an instrument. This wasn't a tool made for people with disabilities—it was an experiment that asked, "What do we even mean by creativity?"
TOYOTA | START YOUR IMPOSSIBLE | 2019
The car disappeared from Toyota's global campaign. What's shown instead: wheelchairs, robotic prosthetic legs, support robots. A car maker made an ad that doesn't show a car.