Subject
6 articles
PETPACE | ANIMAL ALERTS | 2024
Earthquakes can't be predicted, even with today's most advanced science. But dogs might be able to do what science can't. "ANIMAL ALERTS," launched in Lima, Peru, is the world's first early warning system that uses dogs' physical data to predict earthquakes.
PURINA | STREET-VET | 2019
Make a sign that dogs can't resist peeing on, then use that pee to check their health. Sounds absurd written out, but it actually makes perfect sense.
ペディグリー | SelfieSTIX | 2018
You want to take a selfie with your dog, but your dog just won't look at the camera. Pedigree decided to seriously solve this small, everyday problem.
TVE | SUITCASE | 1989
In 1989, Spain's national TV station aired a commercial telling people not to watch too much TV. And it was the TV station itself that put it out.
TVE | SCOOTER | 1989
1989. Spain's state broadcaster TVE said something about itself: "Our shows are great, but watching too much isn't good for you." An advertiser telling people to consume less of its own product? That shouldn't happen. But they did it.
CALO PET FOOD CO. | TIRED DOG | 1959
1959. The year that changed the course of advertising history. At Cannes, where film ads had always taken center stage, a TV spot won the Grand Prix for the first time ever. The star was a tired dog, the brand was Calo, and the agency was Foote, Cone & Belding Chicago.