Subject
12 articles
カロリーメイト | 光も影も | 2024
The tenth installment in the series, and the first time an art school exam candidate took the lead role. Boys had taken the lead four years running, from '19 to '22, so longtime fans who'd been thinking "maybe it's a girl's turn soon" couldn't help but grin.
ポカリスエット | でも君が見えた | 2021
A clever debate over "Is it CG or not?" matters a hundred million times less than that first "whoa" the moment you watch it.
PERNOD RICARD | THE TIME WE HAVE LEFT | 2020
Have you ever calculated how many days you actually have left with someone you love? It's not a reality anyone wants to know. But Ruavieja turned it into a number using an algorithm—and ended up changing people's behavior in the process.
キリン 午後の紅茶 | わたしらしいって、最強だ。夏 | 2019
This feels so now. Really now. Four high school girls from different schools and different backgrounds meet on social media and form a band. That kind of realness feels like it's bottled up the air of 2019.
Erste Group | #believeinyourself | 2018
A minute-and-a-half video you'll want to watch alone on a cold night. Henry the hedgehog quietly gets to you.
カロリーメイト | Mate | 2016
There are friends, all born in 1991, who shave their heads, run, show each other their backs as they go, and laugh — and just that is already a complete piece of film. There's a series like that.
JOHN LEWIS | Monty the Penguin | 2015
Every November, the whole of Britain starts getting restless. That's because it's the season when John Lewis's Christmas ad arrives. The star of 2014 was a stuffed penguin named Monty. Why did this two-minute tale of friendship with a boy named Sam strike such a chord?
JOHN LEWIS | The Bear and the Hare | 2015
A bear who sleeps through winter had never once seen Christmas. So his best friend, a hare, gives him an alarm clock so he won't miss it—a story told in just two minutes.
COCA COLA | THE FRIENDSHIP MACHINE | 2011
A 3.5-meter vending machine stands on a street corner. You want to put in a coin, but you can't reach the slot. You look up, and that's when it hits you: there's no way to buy from this thing alone.
BURGER KING | WHOPPER SACRIFICE | 2009
Delete ten friends on Facebook and you get a free Whopper. The person you deleted gets a notification saying 'You have chosen a Whopper over your friend.' It was a bomb CP+B dropped in 2009.
GUINNESS UDV | noitulovE | 2006
500 million years, rewound in 50 seconds. Three men have their first pint of Guinness in a pub. From there, we trace evolution backward.
BUDWEISER | WASSUP | 2000
60 seconds of friends shouting "WHASSUUUP!?" into the phone at each other. When this commercial aired during Monday Night Football in 1999, it somehow turned into a greeting used all over the world.