Subject
5 articles
カネボウ化粧品 | I HOPE.希望の美容液／I HOPE.希望 | 2025
It's a commercial for a serum, but it barely talks about skin at all. This is the 2025 chapter of the "hope" story that KANEBO has been telling for years.
H&I | 屋上の少女 | 2016
Cinderella, the Frog Prince, the Ugly Duckling. The heroes of fairy tales speak up: "But the story isn't over yet."
AMNESTY INTERNATIONAL | FREEDOM CANDLES | 2014
It looks like an ordinary candle, but keep it burning and a small human figure starts to appear from within. The outside is shaped like a person, and as the wax melts away, another figure that was trapped inside is slowly revealed.
GOOGLE | All Is Not Lost | 2012
A browser window splits into 12 pieces, each one moving on its own, somehow coming together into a single dance. And at the end, it spells out the words you typed, using its feet. When I saw this in 2011, I literally shivered, thinking, "wait, the internet can still do this?"
サントリー | 歌のリレー | 2011
I used to think there was no way a commercial could make someone cry. But I've had a few such moments in my life, and this was one of them.