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WENDY’S | Keeping Fortnite Fresh | 2019

They kept smashing freezers inside a video game—until the game itself changed / Wendy's "Keeping Fortnite Fresh"

A fast food chain spent nine hours destroying freezers inside Fortnite, and the game's developer ended up removing freezers from the game entirely. This stunt beat Nike's "Dream Crazy" to win the very first Grand Prix in the Social & Influencer category at Cannes Lions.