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ROCKET | Own the Dream | 2025

The 15 Seconds They Said Were Impossible Generated 7.7 Billion Impressions / ROCKET "FIRST EVER LIVE COMMERCIAL CROSSOVER"

The moment the Super Bowl commercial ended, 65,000 people in the stadium started singing. Millions of people watching on TV hummed along too. It wasn't the commercial, and it wasn't the halftime show—it was a 15-second live singalong that slipped right into the broadcast. Both the NFL and FOX had initially said it couldn't be done.