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generation

5 articles

The Answer Was "The Future" / NIKE "Footballverse"
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NIKE | Footballverse | 2023

The Answer Was "The Future" / NIKE "Footballverse"

This is the answer NIKE gave to "who is the greatest player of all time." In a secret research lab in Switzerland, Ronaldinho, CR7, and Mbappé clash across time and space over four and a half minutes. The conclusion: "the best is yet to come." Simple, but powerful.

A Voice from 1945, Speaking to You on Social Media / KPN "EVERT_45"
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KPN | EVERT_45 | 2018

A Voice from 1945, Speaking to You on Social Media / KPN "EVERT_45"

What if a boy living in 1945 had filmed vlogs just like kids do today? KPN actually turned that idea into real posts on YouTube and Instagram.

The Battle with Grandma / Sprite "Pragnienie nie ma szans"
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Sprite | Pragnienie nie ma szans (Strip Poker) | 2005

The Battle with Grandma / Sprite "Pragnienie nie ma szans"

Losing your clothes in a bottle cap contest? What's that all about?

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ADIDAS | Impossible is Nothing - The Long Run | 2004

Running footsteps brought to life inside dead footage / adidas "Impossible is Nothing - The Long Run"

In old footage from 1974, Muhammad Ali is running in Zaire. Beckham and Zidane run alongside him, catching up. Today's athletes are joining footage that should have been long dead.

Time with Dad runs along the rails / Hornby "Beautiful Boy"
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HORNBY HOBBIES | Beautiful Boy | 1999

Time with Dad runs along the rails / Hornby "Beautiful Boy"

London, 1999. Just hearing that John Lennon's "Beautiful Boy" was used in a commercial is enough to make my heart skip a beat. And when that commercial is for Hornby model railways, it hits even harder.

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