Koukoku-kun

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support

7 articles

What really gets you swimming is everyone cheering you on / Aquarius "NEW YOU Campaign: I Want to Be Able to Swim"
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アクエリアス | NEW YOU キャンペーン 泳げるようになりたい | 2024

What really gets you swimming is everyone cheering you on / Aquarius "NEW YOU Campaign: I Want to Be Able to Swim"

This is a video following a 75-year-old grandmother over 30 days, starting from when she could barely even put her face in the water, as she works toward swimming 25 meters freestyle. It's lovely to see swimmer Kosuke Kitajima coaching her wholeheartedly, showing that age doesn't matter when you want to swim. But what really makes this commercial so moving isn't that part.

Job hunting isn't a solo sport / Recruit Rikunabi "Yuko Yamada's Job Hunt"
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リクルート | 山田悠子の就職活動 | 2015

Job hunting isn't a solo sport / Recruit Rikunabi "Yuko Yamada's Job Hunt"

A crowd in blue uniforms is shouting "Yamada! Yamada!" at a giant screen, just like soccer fans cheering on Japan's national team. But what's on screen isn't a match — it's Yuko Yamada, in a job-hunting suit, going through her job search. Her awkward face during an interview, getting her ID photo taken — it's all up there on the screen, and the crowd is cheering for every bit of it.

An Ordinary Person's Full Effort Beats a Celebrity's Full Effort / Kirin Nodogoshi Nama "Dream of Dreams: Pro Baseball"
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キリン のどごし〈生〉 | 夢のドリーム プロ野球 | 2014

An Ordinary Person's Full Effort Beats a Celebrity's Full Effort / Kirin Nodogoshi Nama "Dream of Dreams: Pro Baseball"

I cried watching the making-of for the baseball edition. The Jackie Chan edition was fantastic too, but this one really gets me. Watching a celebrity take on something huge is moving, but somehow it's even more moving when ordinary people chase an ordinary—or maybe slightly oversized—dream. I think it's because the people at the center feel so much closer to us.

Every Human Life, Without Exception, Contains a Drama / Kirin corporate ad "The One Who Cheers"
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キリン | 企業広告「応援する者」篇 | 2014

Every Human Life, Without Exception, Contains a Drama / Kirin corporate ad "The One Who Cheers"

This commercial, released on June 2, 2014, covers everything from a birth to Shinji Kagawa pulling on the national team's number 10 jersey, all in just two minutes. Only two minutes. But every single second of it is packed with feeling. You might think, what a luxury to tell a story this way—but then again, maybe you need exactly this kind of luxury to get this far. At the edge of the frame, always in the eyeline of whoever is sending their support, is the back of a boy's head, his back, slowly growing up. That's why it's so easy to feel for him.