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読売新聞 | 僕の走れなかった道 | 2012

Could they get away with saying "everyone wanted to be an athlete"? / Yomiuri Shimbun "The Road I Never Ran"

"When we were kids, everyone wanted to be an athlete." That opening line feels like it could spark real debate. But Yomiuri Shimbun ran with it anyway. And that's exactly where the strength of this campaign lies.