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Every day, 100 billion words become someone's "thank you" / Google "100 Billion Words"
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Google | 100 Billion Words | 2019

Every day, 100 billion words become someone's "thank you" / Google "100 Billion Words"

The most translated words in the world are "How are you?", "Thank you", and "I love you." Google decided to show that with data.

There Was No Word For It, So They Made One / ALWAYS "INTIMATE WORDS"
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ALWAYS | INTIMATE WORDS | 2015

There Was No Word For It, So They Made One / ALWAYS "INTIMATE WORDS"

If you don't have the words, you can't describe your symptoms. If you can't describe your symptoms, you can't get diagnosed. The indigenous women of Oaxaca had no words to talk about their own bodies.

When letters blend together, countries blend together too / MINISTRY OF TOURISM GOVT. OF INDIA "THE HINGLISH PROJECT"
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MINISTRY OF TOURISM GOVT. OF INDIA | THE HINGLISH PROJECT | 2012

When letters blend together, countries blend together too / MINISTRY OF TOURISM GOVT. OF INDIA "THE HINGLISH PROJECT"

In India, mixing Hindi and English together into "Hinglish" is just a normal part of how people talk. So someone decided to turn that into a font.

In 1978, this is how the British saw the French / COTY "FRENCH LESSON"
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COTY | FRENCH LESSON | 1978

In 1978, this is how the British saw the French / COTY "FRENCH LESSON"

This perfume ad for Coty L'Aimant won the Grand Prix at Cannes in 1978. Released with the line "Do you speak L'Aimant?", the film feels like a mirror reflecting how the British saw the French—and how they saw the French language and the culture of perfume.

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