Subject
53 articles
BURNING HEART RECORDS | MILLENCOLIN BATTLE | 2002
In 2002, putting a CD into your computer launched a game. Looking closer, I was stunned. This was basically Guitar Hero, three years before Guitar Hero existed.
MILKO | MUSIC MACHINE | 2001
Back in 2000, the web was still a quiet place. Most campaign sites were static HTML pages, and banners were just animated GIFs. Into that world, the Swedish dairy brand MILKO let loose a dancing cow.
MAXELL | INTO THE VALLEY | 1990
In 1990, cassette tapes were losing ground fast to CDs. MAXELL and HHCL's answer wasn't to explain sound quality—it was to talk about misheard lyrics.
MAXELL | THE ISRAELITES | 1990
In 1990, the cassette tape was already on its way out. Losing to CDs on both sound quality and futuristic appeal, it had slipped to fifth place in the UK blank tape market. That's when Hitachi Maxell dropped this 30-second ad.
ソニー | 新世代ウォークマン WM-501 | 1987
Looking at it again, this is a seriously great piece of work. The idea, the direction—everything about it is excellent. But at the same time, it's a little sad to think that even a masterpiece like this had to work in a line about the "EX Amorphous Head."