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6 articles
DEGIRO & UN WOMEN | Pink Chip | 2024
When a woman becomes CEO, the stock price drops 2 to 3%. According to Harvard researchers, the reason is bias against women. Even though companies led by women perform better in both earnings and stock performance, the stock still falls. A tool was created to fight back against this contradiction with data.
KOREAN NATIONAL POLICE AGENCY | Knock Knock | 2023
Inspired by Morse code, this emergency reporting system lets people ask for help without saying a word. Just tap the screen, and the police know where you are. It's the first change to Korea's emergency reporting system in 65 years — the sound of a knock.
GUARANÁ ANTARCTICA | STUCK IN THE 80S | 2022
The winning prize money at the 2019 Women's World Cup was actually on par with what men's tournaments paid out back in the 1980s. To make that one fact impossible to ignore, this campaign took over the entire stage of the Tokyo Olympics.
GO EQUAL MOVEMENT | #GOEQUAL | 2020
In June 2019, the moment she scored in a Women's World Cup match, Brazilian soccer legend Marta Vieira da Silva dramatically pointed to her own cleat. It was a historic moment, breaking the record for most World Cup goals scored by any player, male or female. There was no corporate sponsor logo on that shoe—just a pink and blue equality symbol shining on it.
Nike | Dream Crazier | 2019
This 90-second spot, narrated by Serena Williams, aired during the 2019 Oscars broadcast. No new technology, no imagery you hadn't seen before—and yet it became one of the defining ads of the year.
THE AMMADA TRUST | #GIVEHER5 | 2017
One by one, girls vanish from the classroom. This is the story of girls in India who miss school every time they get their period. One in five of them ends up dropping out of school for good.