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Canal+ | Never underestimate the power of a great story | 2020
A Long Setup, Then a Big Bold Payoff / Canal+ "Never underestimate the power of a great story"
A long, long setup leading to one big, bold payoff — it feels so satisfying.
Subject
imagination
5 articles
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ACジャパン（公共広告機構） | IMAGINATION／WHALE（黒い絵） | 2016
A Brilliant Last-Second Comeback From the Brink of Defeat / AC Japan "IMAGINATION／WHALE (Black Picture)"
Almost the entire film is made up of footage that leaves you feeling uneasy, and then, right at the very end, your whole perspective flips. It feels like watching a team on the verge of a crushing defeat suddenly turn the game around with one stunningly brilliant move. This is a masterpiece that hasn't aged a bit—if anything, it feels like it's only grown heavier with time.
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JOHN LEWIS | Monty the Penguin | 2015
How a Stuffed Toy Penguin Drove 17.5 Billion Yen in Annual Sales / John Lewis "Monty the Penguin"
Every November, the whole of Britain starts getting restless. That's because it's the season when John Lewis's Christmas ad arrives. The star of 2014 was a stuffed penguin named Monty. Why did this two-minute tale of friendship with a boy named Sam strike such a chord?
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ARISTON AQUALTIS | UNDERWATER WORLD | 2006
There Was an Ocean Living Inside the Washing Machine / ARISTON "UNDERWATER WORLD"
A washing machine ad won the Gold Lion at Cannes and ended up in the Louvre. A washing machine ad.
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LEGO | KIPPER | 1981
It all started with these 45 seconds / LEGO "KIPPER"
LEGO, 1981. A mouse turns into a dog, a cat turns into a dragon, a submarine turns into an elephant. For 45 seconds, every time the bricks get rearranged, something new appears.