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craftsmanship

4 articles

Only Real Smell Could Make a Miniature Town Feel Real / De'Longhi "Tiny Coffee Shops"
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DE’LONGHI | Tiny Coffee Shops | 2026

Only Real Smell Could Make a Miniature Town Feel Real / De'Longhi "Tiny Coffee Shops"

From the small coffee shops in a tiny little town, the smell of real coffee drifts out. Everything is miniature, except the scent, which is full size.

No Logos on the Field, So They Dressed the Whole Country Instead / LVMH "THE PARTNERSHIP THAT CHANGED EVERYTHING"
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LVMH | THE PARTNERSHIP THAT CHANGED EVERYTHING | 2025

No Logos on the Field, So They Dressed the Whole Country Instead / LVMH "THE PARTNERSHIP THAT CHANGED EVERYTHING"

The Olympics doesn't let brands put logos in the competition areas. LVMH paid 150 million euros, and instead of placing a logo anywhere, it chose to become the Games themselves.

A Kyoto Pottery Studio Rewrote the Definition of Luxury / LOEWE "LOEWE x Suna Fujita"
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LOEWE | LOEWE x Suna Fujita | 2024

A Kyoto Pottery Studio Rewrote the Definition of Luxury / LOEWE "LOEWE x Suna Fujita"

A husband-and-wife pottery studio in a small town in Kyoto, and LOEWE, the Spanish luxury brand. This pairing won the first-ever Grand Prix in the Luxury & Lifestyle category in Cannes Lions history.

A wooden ball rolls down a hill, and the world holds its breath / NTT DOCOMO "XYLOPHONE"
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NTT DOCOMO | XYLOPHONE (森の木琴) | 2011

A wooden ball rolls down a hill, and the world holds its breath / NTT DOCOMO "XYLOPHONE"

44 meters long, built on a forest slope. A giant wooden xylophone playing Bach's Cantata No. 147. No CGI, no sound added afterward, just wooden balls rolling down and down. And yet people all over the world held their breath watching it. This is what simple really means.

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