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3 articles
HYUNDAI | COQUÍ ALARMED | 2026
Puerto Rico's car theft alarm sound turned out to be the call of the island's beloved frog. Once people realized it had been quietly borrowed, they were not happy about it.
UN LIVE, SPOTIFY | SOUNDS RIGHT | 2025
On Earth Day 2024, a brand-new artist called "NATURE" showed up on Spotify. Ocean waves, birdsong, the rustle of a rainforest. Every time one of her songs gets played, she earns royalties, and that money goes straight into conservation. The campaign was built by UN Live and Spotify together with AKQA Copenhagen, and it won the Grand Prix in the Innovation category at Cannes in 2025.
CORONA | SUN RESERVE | 2025
For its 100th anniversary, Corona did something unheard of: it turned the sun itself into a protected reserve. Usually when you hear "reserve," you think forests or oceans — nobody protects the sun. And the way they pulled it off was a total legal hack.