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behavior change

3 articles

From Punishment to Possibility: The Day a Ticket Became a Lottery Ticket / INDIAN RAILWAYS "Lucky Yatra"
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INDIAN RAILWAYS | Lucky Yatra | 2025

From Punishment to Possibility: The Day a Ticket Became a Lottery Ticket / INDIAN RAILWAYS "Lucky Yatra"

Fare-dodging was costing Indian Railways $800 million a year. Their answer wasn't tougher enforcement. It was turning tickets into lottery tickets.

The City Where Honking Gets You Stuck Even Longer / MUMBAI POLICE "THE PUNISHING SIGNAL"
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MUMBAI POLICE | THE PUNISHING SIGNAL | 2020

The City Where Honking Gets You Stuck Even Longer / MUMBAI POLICE "THE PUNISHING SIGNAL"

The more you honk, the longer the light stays red. Mumbai, one of the noisiest cities in the world, built a traffic signal that punishes honking itself.

The invention where WiFi only connects in the shade / LIGA CONTRA EL CANCER "Shadow WiFi"
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LIGA CONTRA EL CANCER | Shadow WiFi | 2015

The invention where WiFi only connects in the shade / LIGA CONTRA EL CANCER "Shadow WiFi"

On a beach in Peru stands a big blue wall. Get close, and your phone picks up WiFi on its own. But the signal only reaches inside the shadow the wall creates.

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