▶

VOLVO | NOW, THAT'S HARDTOP | 1971

Proving Toughness in 1971 / VOLVO "NOW, THAT'S HARDTOP"

This is an ad from 1971 where Volvo talks about hardtops. Back then, in the American market, Volvo—having come all the way from Sweden—was in the middle of building its reputation as a maker of tough, sturdy cars.