VOLVO | NOW, THAT'S HARDTOP | 1971
Proving Toughness in 1971 / VOLVO "NOW, THAT'S HARDTOP"
This is an ad from 1971 where Volvo talks about hardtops. Back then, in the American market, Volvo—having come all the way from Sweden—was in the middle of building its reputation as a maker of tough, sturdy cars.
Afterthought
I couldn't track down more detailed information, but there's something about the combination of the year 1971, the word "hardtop," and the Volvo name that just feels solid and dependable. If anyone out there has old magazines or materials from that era, I'd love to hear about it.
Awards
- Cannes Lions Grand Prix 1971
Featured in
- The Egg Didn't Crack — 60 Years of Proof in ActionShowing, not telling. Why is this the one trick that never gets old?
