Koukoku-kun🐻‍❄️— one great ad from around the world, every day
FeaturesArticles日本語

Subject

wordplay

4 articles

Proving a Product's Value with a Town's Name / WALKERS CRISPS "SANDWICH"
▶

WALKERS CRISPS | SANDWICH | 2011

Proving a Product's Value with a Town's Name / WALKERS CRISPS "SANDWICH"

There really is a town in England called Sandwich. This is the story of how celebrities showed up there one after another and took over the town for three days.

They Made You Vote on Grammar Before You Could Buy the Car / TOYOTA PRIUS "PRIUS GOES PLURAL"
▶

TOYOTA PRIUS | PRIUS GOES PLURAL | 2011

They Made You Vote on Grammar Before You Could Buy the Car / TOYOTA PRIUS "PRIUS GOES PLURAL"

If there are more Priuses on the road, what do you call them? That question alone became an entire campaign. The answer wasn't found in the car—it was found in grammar.

The Violence of a Sound: "Asabaa" / Nissin Foods Cup Noodle "Mapo & Gomoku"
▶

日清食品 | カップヌードル麻婆・五目 | 1995

The Violence of a Sound: "Asabaa" / Nissin Foods Cup Noodle "Mapo & Gomoku"

The second you hear "asabaa," your brain just goes "huh?" A female employee misreads "mapo" as "asabaa," confidently adds that it comes with a refined grandma, her boss explodes in anger, and reality snaps back. All packed into just 15 seconds.

The Yellow Pages Even Listed Dumbwaiters / NYNEX "DUMBWAITERS"
▶

NYNEX | If it's out there, it's in here / DUMBWAITERS | 1988

The Yellow Pages Even Listed Dumbwaiters / NYNEX "DUMBWAITERS"

A phone book ad that actually gets a laugh — that's a big deal. NYNEX's Yellow Pages ads were a memorable presence in the northeastern US in the late '80s.

© Koukoku-kunFeaturesAll articles日本語サイト