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HEINEKEN | COULD HAVE BEEN A HEINEKEN | 2026

The Moment Your Voice Memo Passes 3 Minutes, It Turns Into a Beer / HEINEKEN "Could Have Been a Heineken"

Forward a voice message longer than 3 minutes, and it turns into a free beer. Riffing on the old "this could have been an email" complaint about meetings, Heineken came up with its own version: "this could have been a beer."