Year
2 articles
AGNESI | SILENCE（Silenzio, parla Agnesi） | 1986
An ad that showed nothing but silence, all for the sake of one final line, won Gold at Cannes. A commercial that made saying nothing say everything.
JOHN HANCOCK FINANCIAL SERVICES | Real Life, Real Answers | 1986
Cannes, 1986. The moment director Joe Pytka stepped onto the stage, the room erupted in a roar of boos. This ad, which had just won the Grand Prix, wasn't welcomed by the French audience. "This kind of reality doesn't belong in advertising," they seemed to say. But that was exactly the point of this campaign.