Year
5 articles
MAXELL | INTO THE VALLEY | 1990
In 1990, cassette tapes were losing ground fast to CDs. MAXELL and HHCL's answer wasn't to explain sound quality—it was to talk about misheard lyrics.
MAXELL | THE ISRAELITES | 1990
In 1990, the cassette tape was already on its way out. Losing to CDs on both sound quality and futuristic appeal, it had slipped to fifth place in the UK blank tape market. That's when Hitachi Maxell dropped this 30-second ad.
キューサイ | まずい！もう一杯！ | 1990
In 1990, the villain actor Nobuo Yana held up a glass and scrunched up his face. "It's awful!" he said. Then: "One more glass!" I was floored that a health food commercial would go there.
BATCHELORS | ODE TO A PEA | 1990
A white plate. One single pea. A violin swells as a poetic voice intones, "Oh pea, perfect sphere of jade, why do you torment me with your beauty?" Britain, 1990.
LOCTITE | ROCKING CHAIR | 1990
Chile, 1990. A LOCTITE glue commercial starring a rocking chair. The only thing we know for sure is that it won Gold.