Year
7 articles
NISSIN FOOD | hungry? | 1993
At the Cannes festival, someone shouted "Hungry!" In 1993, Moa and Synthetoceras won the Grand Prix together, two films at once. Even across 60 years of Cannes, it's one of the legendary moments.
BRITISH AIRWAYS | Surprise Surprise | 1993
Something happened in a movie theater in 1993. The title "Surprise Surprise" seems to say it all, but the details remain a mystery.
CENTRAAL BEHEER | BOX | 1993
A group of men risk their lives carrying a heavy wooden crate marked "fragile" toward a ship. They nearly drop it again and again, narrowly saving it each time—and then, right at the end, the camera slowly zooms in on the ship's name. That's where fate takes its turn.
NISSIN FOOD | hungry? MOA | 1993
A Japanese commercial that won the Grand Prix at Cannes in 1993. It's just a caveman chasing an extinct bird called a moa and never quite catching it—that's the whole story—but somehow it's funny, and somehow it sticks with you. The timing of the stop-motion creatures moving is just perfect.
SINGAPORE TRAFFIC POLICE | GLASSES | 1993
Four beer glasses float over the road. Then a crash. That's it, that's the whole ad. But these thirty seconds would go on to be recreated all around the world. Singapore, 1993. To stop drunk driving, this ad chose to make people think, not to shock them.
THE LEE APPAREL CO. | SHOWER | 1993
In 1993, Lee Jeans teamed up with Fallon McElligott to put out one humor-driven ad after another.
SMIRNOFF | MESSAGE IN A BOTTLE | 1993
In 1993, a Smirnoff bottle bent the world out of shape. Look through it, and piano keys turn into penguins, an old man turns into a walrus, a brooch turns into something else entirely. Surreal, witty, and a little unsettling all at once. This "through the bottle" idea became one of the defining images of Smirnoff in the 90s.