THE LEE APPAREL CO. | SHOWER | 1993
In 1993, Lee Bet on Humor / THE LEE APPAREL CO. "SHOWER"
In 1993, Lee Jeans teamed up with Fallon McElligott to put out one humor-driven ad after another.
The problem
In the early '90s denim market, sneaker brands like Nike and Reebok were the stars of advertising. Lee, as a clothing brand, needed to stand out.
The idea
The ad was titled "SHOWER." For the details, you'll have to check out the video.
What happened
It won a Gold award. That same year, two other Lee ads made by Fallon McElligott ("Silhouette" and "Inhale") aired during the Super Bowl and ranked in the top 5 of USA Today's Ad Meter.
Afterthought
The work Fallon McElligott did for Lee in this era had a simple, sharp sense of humor. I couldn't track down much detail about SHOWER itself, but judging by the other work from that period, it was surely just as good.
Awards
- Cannes Lions Gold 1993
